Mr. O. P. Singh

Mr. O. P. Singh

Need for right protein intake

The theme for World Food Day 2015 is “Social Protection and Agriculture: breaking the cycle of rural poverty.” This theme has been chosen in a bid to draw global attention to the role that social protection plays in eradicating hunger and poverty.
The core idea behind World Food Day is action against hunger, bringing people around the world together to declare their commitment to eradicate hunger. It is observed on October 16 every year.
Yet, it is ironical that a country like India, whose economy is ranked as the third largest in the world in terms of purchasing power parity, also holds the unique distinction of housing the highest number of protein-deficient and undernourished people in the world - 194.6 million to be more precise of which more than 65 million are stunted children.
An average Indian consumes about 37 grams of proteins per day which is nearly half the levels recommended by World Health Organization (WHO) of an average of 1 g of protein per kg of bodyweight per day. This means that  a person weighing 60 kg will need around 60 g of protein per day.
It is these very shocking statistics that drove Poultry India to launch its ‘Eat Healthy, Eat Right’ pan-India protein awareness campaign.
The campaign is aimed at educating people on the goodness of proteins – from any source, vegetarian or non vegetarian food – and the important role protein plays in supporting day-to-day health, fitness and general well-being.


An article by India Food Banking Network reveals a few facts about hunger in India:
a) India is home to the largest undernourished and hungry population in the world;
b) Fifteen per cent of our population is undernourished;194.6million people go hungry everyday;
c) Thirty per cent of children under five years of age are underweight;
d) Fifty-eight per cent of children stunted before they turn two;
e) One in four children malnourished; and 3,000 children in India die every day from poor diet related illness;
f) Twenty-four per cent of under-five deaths in India;
g) Thirty per cent of neo-natal deaths in India(source:
World Food Day is a day of action against hunger. On October 16, people around the world come together to declare their commitment to eradicate hunger in our lifetime.
Because when it comes to hunger, the only acceptable number in the world is zero.
Poultry India’s aim is to create awareness on protein intake and educating people that a person must consume at least 1 g of protein per kg of bodyweight everyday.
This will help people understand the need for consuming the right amount of protein which the body requires on a daily basis. Through our efforts we are aiming to significantly reduce our nation’s malnutrition and protein deficiency quotient with cost effective and economical source of proteins which, most importantly, is easily available anywhere in any street corner outlet.
Another key highlight of the campaign is the education of the various sources of proteins in easily available daily foods.
For instance, egg which provides 13.2 g of protein per 100 g comes for just Rs 8, while paneer (Full Fat) which provides 11 g of protein per 1000 g, costs 35.
With the price of pulses rising, tur dal which provides 22 g of protein per 100 g,
costs Rs 14, while chicken which provides 30 g of protein per 100 g comes at the rate
of Rs 40.
Fish which provides 22 g of protein per 100 g comes for Rs 100. Eggs are the cheapest and best source of protein intake people can access. Dal is retailing at an average of Rs 140 a kg while a couple of eggs for breakfast cost you around just Rs 9. 

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